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Holland International
Dutch Design Dead
front gallery exhibition
22 July through 2 August 1998
A installation
of graphic design and ephemera by a group of young Dutch graphic
designers who have formed a loose coalition called Holland International.
Holland International denies an influence of a rich tradition of
innovative graphic design in Holland. Media is global, and "Holland
is crossing borders finally." According to Holland International,
"Dutch design is dead." The group -- which consists of 75B, Caulfield
and Tensing, Dept., goodwill, and Maurice Scheltens -- is bound
by its "vision on visual language." Describing themselves as "a
new wave in poptart design," the work of Holland International is
inspired by elements of advertising, mass media, and pop culture.
The next generation of appropriationists, Holland International
is immersed in a "pick and mix" attitude derived from dominant global
media.

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